Black Rock Coffee Bar’s Passion for Purple on their National Give Back Day

For a fourth year, more than 100 Black Rock Coffee Bar stores around the United States are contributing 100% of the sales from its purple-themed drink — the Blue Raspberry & Strawberry Fuel® – to JoyRx, the mission delivery of Children’s Cancer Association. And you can help support them!

This delicious beverage was created exclusively by Black Rock Coffee Bar to align with JoyRx’s passion for purple. For convenience, customers can also choose to donate through a QR code at point of purchase or directly at the window or cash register at each Black Rock location. Proceeds from the sales of the $3.00 Blue Raspberry & Strawberry Fuel drinks will help fund the JoyRx Music program, which is always free for families and provided by trained JoyRx Music specialists.

“It was an easy decision to continue to support Children’s Cancer Association and its JoyRx Music program,” said Jeff Hernandez, Co-Founder and Exec. Chairman of Black Rock Coffee Bar. “Our partnership with this great organization is a purposeful experience for every single barista in each of our Black Rock Coffee Bar stores. It falls in line with our mission to serve our communities with positivity, grace and meaning.”

“Black Rock Coffee Bar is a top national partner for us in helping transform the pediatric healthcare experience for children and teens across the nation,” said Danielle York, CEO of JoyRx | Children’s Cancer Association. “With Black Rock’s continued support, we’ve been able to expand our JoyRx Music offering to 32 pediatric healthcare facilities spanning the U.S., providing nearly 100,000 joyful music interactions to over 21,000 children last year. Thanks to Black Rock’s partnership, we will be able to increase the number of kids, teens, and families we serve throughout the country.”

Visit JoyRx.org/BlackRock to participate in Black Rock’s Give Back Day initiative, while creating Joy for sick kids who need more than medicine to heal.

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