This Is Why We Bedstock
This #GivingTuesday MyMusicRx proudly presented Bedstock, an online music festival where artists perform from bed in solidarity with sick kids spending the holidays in hospital beds. In just 7 short days, the festival has raised $45,000 and counting, including an incredibly generous $10,000 match from our brand partner, Converse.
In all, an amazing 52 Artists, 10 Kids, and 7 Writers participated this year, with headliners Norah Jones, Moby, Jack Johnson, Tegan and Sarah, Panic! At the Disco, and many more. Performances from MyMusicRx kids were filmed at Doernbecher Children’s Hospital, Randall Children’s Hospital, and Ronald McDonald House, and award-winning writers like Carson Ellis and Craig Thompson even read their favorite children’s books from bed.
We’re excited to share that we achieved a tremendous 70.8M social media impressions for #Bedstock, more than DOUBLE our 2015 reach, along with 4M views and counting of natively uploaded Bedstock performances on Facebook and Instagram. Jack Johnson’s “Upside Down” is the first MyMusicRx video to receive over a million views and Panic! At the Disco is a close second with over 910K views.
Bedstock was featured in several influential news and entertainment outlets including Billboard, Stereogum, Pitchfork, Consequence of Sound, ABC Music News, Portland Monthly, Fox12, and radio stations across the country. CCA’s creative partners from Anomaly even visited The Today Show to represent MyMusicRx and Bedstock.
The festival is still going strong and it’s not too late to get involved by following CCA and MyMusicRx on social media and by visiting our website to watch, share, and donate. Be sure to share your favorite Bedstock performances online with #Bedstock. You can help MyMusicRx deliver the healing power of music to thousands of kids this holiday season!
With your support, this year, Bedstock was truly “Bigger and Bedder” than ever! THANK YOU for making a powerful difference in the lives of seriously ill kids and teens.
Special thanks to the following partners for making Bedstock a huge success!
