JoyRx to Receive 2025 Brain Health Humanitarian Award:

Presented by Mr. Leigh Steinberg and Dr. Nicole F. Roberts during the 38th Annual Leigh Steinberg Super Bowl Party in New Orleans, in conjunction with Super Bowl LIX

FOR IMMEDIATE RELEASE- Portland, OR – [February 4, 2025] – JoyRx | Children’s Cancer Association is honored to be selected as the recipient of the Brain Health Humanitarian Award for 2025. The award will be presented by Mr. Leigh Steinberg and Dr. Nicole Roberts during the 38th Annual Leigh Steinberg Super Bowl Party in New Orleans, Louisiana, on Saturday, February 8, 2025, at the New Orleans Jazz Museum. This prestigious honor recognizes individuals and organizations who have demonstrated extraordinary contributions, leadership, and impact in the fields of mental health, wellness, and neuroscience as they touch various communities in need.  

“The Brain Health Humanitarian Award, established in 2016, celebrates those who exemplify excellence in brain health and inspire others through their achievements and philanthropy,” says Dr. Nicole F. Roberts, President of Health & Human Rights Strategies. “Among many outstanding individuals, JoyRx’s remarkable accomplishments stand out. We look forward to honoring their incredible work!” 

In addition to JoyRx, the 2025 Humanitarian Award honorees will include two-time New Orleans Mayor and President of the National Urban League Marc H. Morial; Owner of the New Orleans Saints and Governor of the New Orleans Pelicans Gayle Benson; President of the Las Vegas Raiders Sandra Douglass Morgan; Coach of the Denver Broncos Sean Payton; Baltimore Ravens Cornerback Nate Wiggins; retired NFL Quarterback Drew Brees; neurofeedback pioneers Dr. Siegfried Othmer and Susan F. Othmer, and the new Legacy Award recipient, Hall of Fame Quarterback Brett Favre. 

“This is an incredible moment for our organization,” says Jack Pipkin, CEO of JoyRx, who will accept the award. “What began as an innovative response to the emotional needs of seriously ill children thirty years ago has turned into JoyRx programs in twenty states and more than fifty pediatric care locations. We know that kids need more than medicine to heal. They need joy. We’re honored to provide that during their health journey, and honored to be recognized with this award.” 

Since its founding in 1995, Children’s Cancer Association has delivered JoyRx programs that center emotional well-being as a critical element of pediatric support services. Provided free of charge to all families and healthcare partners, JoyRx Music, Mentorship, and Nature programs improve health outcomes by focusing on the emotional and mental health of seriously ill children when they need more than medicine to heal. The company is headquartered in Portland, Oregon, with a regional office in Austin, Texas, live services in New York City, and a team of highly trained staff members across the country — providing JoyRx programs in twenty states and more than fifty pediatric care centers. 

Last fiscal year, JoyRx programs served nearly 40,000 seriously ill children and teens nationally, a thirty-three percent increase year-over-year, setting a new organization record. The organization is committed to expanding services to reach diverse populations of seriously ill children, helping to champion the importance of emotional well-being in healthcare settings.  

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Information about the Steinberg Denicola Humanitarian Awards can be found here.  

For media inquiries about JoyRx, please contact Andrea Tichy, Senior Director of Brand Marketing and Communications for JoyRx | Children’s Cancer Association by emailing atichy@joyrx.org

For media inquiries about the Leigh Steinberg Super Bowl party, please contact: Tad Hamilton, President of Mosaic PR by emailing tad@mosaicpr.com.